“It turns out that even the world’s best copy can’t fix a button that nobody can find.”

I didn’t take the straight path into UX. I spent several years in content design and marketing, essentially acting as a professional hype-person for products. But then I happened to use some of the products that I was marketing. I realized pretty quickly that no number of beautiful adjectives or clever taglines can save a product that feels like a jigsaw puzzle with missing pieces. That "glass-shattering" moment pulled me away from how things are presented and straight into the heart of how they actually work.

“I’m the person who asks the 'slightly annoying' questions early so we don’t have to fix expensive mistakes later.”

I’m the person who likes the slightly annoying (but necessary!) questions. Are we sure this button needs to be here? What happens if the user has terrible Wi-Fi? What assumptions are we making? What constraints are real? Where is someone likely to give up? While I love making things look pretty and I’m much more interested in making sure we’re all solving the same problem instead of five slightly different versions of it.

“I’m not trying to do the developers' jobs. I just want to be their favourite person to work with.”

Along the way, I’ve picked up a working understanding of HTML, CSS, and JavaScript. I’m not looking to ship production code, but knowing how the code behaves helps me design things that are actually buildable. It makes conversations smoother, trade-offs more honest, and "impossible" designs a lot rarer. I treat AI in a similar way, like a hyper-fast intern. I use it to spin up prototypes and explore ideas quickly, but because I'm able to understand the underlying code, I can spot when it’s "hallucinating" and steer it back in a better direction.

“ I’m looking for a group of curious humans who care more about solving the problem than being right.”

Most of all, I enjoy working with people who are as motivated by "aha!" moments as I am. I like open conversations, shared problem-solving, and the small wins that happen when a team is firing on all cylinders. Whether it’s figuring out a tricky logic problem or building something we can all be proud of, that’s the stuff that keeps me excited to show up and start poking at things.