About Me
I’m a designer focused on creating clarity in complex systems. I care deeply about how people understand products, make decisions, and move through experiences—especially when information, constraints, or context are messy. I’m drawn to problems where structure, language, and interaction design can meaningfully reduce friction and uncertainty.
Before focusing more deeply on UX and product design, I worked extensively in content design, copywriting, and marketing. That experience shaped how I think about behaviour, messaging, and adoption—and continues to influence how I approach user journeys today. Over time, my interest shifted from crafting individual outputs to understanding and shaping the systems behind them.
I’m less interested in how things look, and more in how people make sense of them.
I approach design as a problem-solving discipline rather than a purely visual one. I spend time understanding intent, constraints, and trade-offs before jumping into solutions, and I’m comfortable making decisions explicit when clarity or usability demands it. I value collaboration and clear communication, especially in cross-functional environments.
Developing an understanding of front-end implementation has shaped how I design. I’m comfortable reasoning about layouts, responsiveness, and interaction behaviour using HTML, CSS, and JavaScript. This helps me think more realistically about feasibility, anticipate edge cases early, and communicate more clearly when collaborating with developers.
I also use AI as a rapid iteration tool during early exploration and prototyping. Knowing how front-end code works allows me to evaluate AI-generated outputs critically, refine what’s useful, and correct what isn’t—treating AI as an accelerator rather than a replacement for design judgment.
I'm always excited about working with curious, motivated people and figuring things out together. I enjoy open conversations, shared problem-solving, and the small wins along the way like learning something new, unblocking a tricky problem, or building something we’re proud of as a team.